A clean, driver-focused IVI concept for a premium vehicle experience
Problem
As in-vehicle systems expand with more features, drivers need interfaces that stay clear under real-time attention limits. A collaboration with the Stellantis Brand Design team to rethink the Alfa Romeo in-vehicle experience.
Dense in-vehicle interfaces can overwhelm drivers during attention shifts, increasing cognitive load and potentially undermining safety.
Demo
Video placeholder — add Figma prototype recording or demo walkthrough
01 — Research
Benchmarked 6 existing in-vehicle systems to understand current patterns, strengths, and pain points in automotive interface design.
Feature and usability comparison across benchmark vehicles
02 — Wireframes
Low-fidelity wireframes to define layout structure and prioritize safety-critical information for each screen type.
Entry screen displaying navigation, media, and key car information for quick access.
Destination search and saved places like Home, School, or Work.
Access to key settings — lights, drive modes, wipers, and mirrors.
Music selection and playback control.
03 — Visual Design
Established to support clarity and accessibility across the interface, refined to align with Alfa Romeo's brand visual language.
Design system foundations for the IVI interface
Final Design
The primary touchscreen interface. Each screen is designed to minimize cognitive load while keeping essential information accessible.
Gives drivers an immediate overview of the system — navigation, media, and car status at a glance.
Prioritize playback clarity, with personalized AI infotainment search on the right.
Essential settings organized in one place, with adaptive weather assistance adjusting lights and wipers.
Clear on/off state with optional smart climatization that adjusts airflow automatically.
Clear map view with focused turn-by-turn guidance.
The screen behind the steering wheel — presenting essential driving information designed to remain clear and glanceable while supporting AI features.
Cluster adapts between driving information and turn-by-turn navigation
Windshield-projected interface keeping critical driving data in the driver's line of sight — speed, navigation, and alerts without looking away from the road.
HUD concept received positive feedback from Stellantis stakeholders
System Overview
The center display, cluster, and HUD work together as a unified system — each surface showing the right information at the right time based on driving context.
Reflection