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PawLink system overview

PawLink

Rebuilding remote owner–pet connections

Role
Solo Designer
Timeline
Aug 2024 – Jan 2025
Skills
User Research, Experience Design, Prototyping, Usability Testing
Tools
Figma, Miro, Axure, Photoshop, Illustrator, Blender

Problem

Pet owners feel disconnected when they're away from home

More people own pets than ever, yet busy schedules mean owners are frequently apart from them. Existing pet cameras and toys offer limited, one-directional interaction — they let you watch, but not truly connect.

How might we create safe, flexible, and emotionally meaningful connections between pet owners and their pets — even when they're apart?


Solution

A three-part connected ecosystem

PawLink bridges the distance between owners and pets through three products that work together — letting you play, monitor, and bond remotely in real time.

AR Glasses

AR Glasses

Overlay AR cues onto the real world for immersive remote play.

App

PawLink App

Central hub for play modes, pet activity, and caretaker access.

Robot

Waggo Robot

AI companion with camera, sensors, mechanical arm, and toy storage.

System interaction diagram — how the three components connect

Real-time data flow between AR Glasses, App, and Waggo Robot


Demo

See PawLink in action

Prototype walkthrough video

Video placeholder — add Figma prototype recording or demo walkthrough


01 — Research

Understanding the problem space

Survey Results

68% Felt disconnected from their pets
48% Lack meaningful remote connection
24% Cited limited time as top barrier

Interviews

5 participants, ages 17–32. Key findings:

Research synthesis — affinity map and key themes

Affinity mapping from survey and interview data


02 — Framing

Defining who we're designing for

Persona 1
Persona 2

Empathy-driven personas built from research findings

Journey Map

Mapped the emotional arc of separation — from leaving home to returning — to find key moments where design can intervene.

Journey map — Emily's separation experience

Emotional highs and lows across a typical day away from a pet


03 — Ideation

Exploring the solution space

Creative matrix
Rapid sketches

Cross-referencing user needs with technology, then rapid sketching to explore form and interaction


04 — Lo-Fi Prototyping

Giving shape to the concept

Robot Form Exploration

Balancing pet safety, autonomous mobility, and playful personality.

Lo-fi robot sketches and early mockups

Physical form explorations for the Waggo robot

App Wireframes

Establishing information architecture and core navigation before visual design.

Site map + wireframe flows

Information architecture and key task flows


05 — Testing

Validating with real users

Ran System Usability Scale (SUS) testing to benchmark usability, followed by post-test interviews to understand the reasoning behind scores.

SUS test results and scoring breakdown

System Usability Scale results

Key Patterns


06 — Iterations

What changed and why

Usability issues from testing drove targeted redesigns. Peer critique added perspective on visual hierarchy and interaction clarity.

Before / after — play mode navigation

Simplified mode switching based on usability findings

Before / after — caretaker sharing flow

Reduced from 5 steps to 3


Final Design

The complete PawLink experience

Play Modes

Real-time AR play, recorded sessions, and live pet cam.

Hi-fi screens — play modes

Pet Gallery

Automatically captured moments — a living photo album of your pet's day.

Hi-fi screens — pet gallery

Activity Log

Track feeding, play time, and activity patterns.

Hi-fi screens — activity log

Caretaker Communication

Share access with pet sitters or family so everyone stays connected.

Hi-fi screens — caretaker features

Waggo Robot + AR Glasses

Final product renders — robot and glasses

System Overview

Synchronous (real-time play) and asynchronous (recorded, monitoring) modes.

Complete system interaction diagram

Looking Ahead

Where PawLink could go

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